How it’s done

  • Step One
Slide 1

You have used all of your skill and creative flair and the brief is fulfilled. Your client is happy with your visuals and you now want to show your design in the best light. This is where Linnetts can help.

We can print test and fine tune your artwork with you to ensure it is set to achieve the desired results and colours, thus making sure that from concept to production everyone understands as accurately as possible what the designer wants to achieve.

  • Step Two
Slide 2

Having made the decision to come to us, the next stage is to supply us with your digital artwork. We work with all industry standard software. Our Repro professionals work together with our production specialists and printers to compare the artwork supplied with the brief you have given. We will advise or amend the artwork to ensure we achieve the right end result. At this stage, we would have also discussed and decided with you the material we are to print on.

Next we create a print ready PDF, if artwork has not been supplied in this format. The file is imposed for print (the pages placed in the correct position on a virtual plate). The imposed file is then ripped. This process splits the artwork file into plate artwork – 1 plate for each colour. The image is then burnt to the plate by lasers and the non-image area is removed when the plate is developed.

  • Step Three
Slide 3

We now have all the plates made specifically for the job and your specially chosen material to print on. The next stage happens in the pressroom.

We have 7 offset litho proofing presses. Offset lithographic printing is based on the principle of oil and water working in repulsion. The area of the printing plate that is not to be printed is kept moist by water and humidity at all times. When the plate is introduced to the printing ink, the areas filled with water naturally reject the oil based ink. This ensures that non-printing areas remain ink free. The inked image is then transferred (or offset) from the plate to a rubber blanket, and then from the blanket to the printing surface.

Using special UV inks means that we are able to print on many materials without the need for drying time. The ingredients of the ink harden and dry instantly when exposed to a strong UV light source in a dryer. All of the inks Linnetts use are bespoke mixed by us for you, so you can decide on the exact colour you need, without the constraints of a pantone book.

You can be involved at every step of the process. We are always flexible and if you need any changes to be made, with the colour or the artwork, we can make these adjustments quickly for you.

  • Step Four
Slide 4

Having produced flat printed sheets, the next step is to consider any coatings or special effects. We can add gloss or matt coatings, tactile varnishes, sparkle or pearl finishes – all those extra little touches that add value to your design concept.

You can experiment with us until you are happy with the result.

Some finishes are better achieved using screen printing (or silk screen). Screen printing is a stencil method of print in which a design is imposed on a screen of fine mesh. Blank (non print) areas are coated with an impermeable photosensitive substance and the ink is forced through the mesh openings, by a squeegee, on to the printing surface during the squeegee stroke.

In much the same way as a plate is produced for litho print, the required image is printed in black on to clear film. This film is put on to a coated screen and placed in an exposure unit. During exposure, a UV light hardens the screen coating in the non image areas only. The area of the image can then be washed away, leaving the mesh opening.

Linnetts are here to advise you at all stages on how different print processes work and interact, addressing the practical issues of producing the final product whilst helping you get a handle on what is achievable and cost effective but still keeping the true essence of your design.

  • Step Five
Slide 5

Your designs have now been printed to perfection! All the colours are what you wanted, all the finishes are correct. It's on the perfect material for the job and shows the design to its utmost.

Now we move on to add more value. Luxury embellishments like embossing, debossing, foiling and intricate hand finishing can be carried out.

Embossing is the imprinting of an image that sits above the original surface. Debossing is the imprinting of an image that sits below the original surface. From your artwork, a metal die is created of the image you want to be embossed or debossed. We use manual and automated machines, which squeeze this die against the printed sheets and so causing an indentation.

Hot foiling uses a similar method. A foil in the colour of your choice is placed between the die and the printed sheet. The machine is heated to a precise temperature and this heat causes the foil to adhere in the image areas.

Our mock up artists can then carefully hand build a three dimensional version of your product. They can spray, glue, cut, crease, cellophane, seal and crimp it and, if needed, can add product to it.

  • Step Six
Slide 6

Everthing we have produced is measured and we keep a detailed record of colours, materials, printing techniques and any specific issues in producing the job.

All this information is stored in our colour database along with hard copy files of anything we have produced. This makes it simpler to know where we start if you have to come back and revise your designs or you need to answer any production questions.

We utilise colour measurement systems familiar throughout worldwide print production so we can share important information with subsequent suppliers in the production supply chain.

  • Finally
Slide 7

Several individuals passionate about print, finishing and customer service, came together to create the company that is now known as Linnetts Proofing. Combining many decades of experience with highly experienced skilled craftsmen, creating a service second to none and the largest of its kind in Europe.

Regardless of whether you're a beginner wanting help and advice or the Production Director at one of the largest retailers in the UK needing help maintaining global colour standards – we are here to help.

Couple that with great organisation and efficiency and, most importantly, a genuine pride in what we do and positive enjoyment in fulfilling a challenging brief.

That's how we do it.

Example Frame